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Today, adopting technology does not require too much convincing for companies. Somehow, for a few freight forwarding companies, the definition of technology is limited to multiple software for managing individual functions. Freight forwarding is a collection of functions, that need a high level of coordination. Multiple software creates gaps in your processes and communication.
Adopting the right technology for forwarders means a one-point solution that stores, organizes data, brings complete visibility, and streamlines processes. Implementing technology holistically brings three-point benefits to freight forwarding companies:
better prepared to handle disruptions
brings more business
helps prevents mistakes
But to remain competitive, freight forwarders must stay up to date with the latest technology and best practices.
WHAT YOU LOSE BY NOT MAKING THE BEST USE OF TECHNOLOGY
Customers demand the latest experience: Even though you may not track your competitors' latest offerings, your prospects are well aware. You could be left short of words when they ask for a widely available feature that you may not have.
Being less cost-effective: Without technology in the long run you'd rely on manual labor. It reduces the overall efficiency and results in fewer shipments processed, lowering your revenue potential.
Competitive edge: As more freight forwarders adopt technology to manage their operations, those who don't may fall behind and lose out on business opportunities. Better-performing businesses attract more prospects. Running older technologies doesn't help you stand out in the competition.
WAYS TO LEVERAGE TECHNOLOGY IN FREIGHT FORWARDING
Here are some best practices that freight forwarders can adopt to leverage technology in freight for better business outcomes:
1. Utilize cloud-based systems: Cloud-based systems provide secure access to information from anywhere, at any time. With a cloud-based system, freight forwarders can access critical information on the progress of shipments, customs clearance, and compliance in real-time. Globally-recognized all-in-one freight forwarding and logistics management software like Logi-Sys is accessible even from a mobile app.
2. Stop the repetition by applying automation: Automation cuts down repetitive tasks and reduces human error, giving you increased efficiency and productivity. Freight forwarders can use automation for documentation, billing and invoicing, and shipment tracking. Schedule auto-sending of reports at pre-set times, so you spend less time compiling reports from multiple software.
3. Trackable communication: Effective communication is essential in freight forwarding. Technology helps freight forwarders, shippers, carriers, and customs brokers eliminate guesswork. Central communication combined with workflows reduces your communication cycles. For example, a dashboard shows precisely which stage your shipment is on and which team or member's action is due. Without it, you'd have to exchange phone calls and emails to know the latest updates. Freight forwarders can use chatbots, email notifications, and other communication tools to inform all stakeholders about shipment status and potential delays.
4. Ensure data security: With the increasing use of technology in the freight forwarding industry, data security has become a significant concern. Freight forwarders must ensure the security of their customers' information by implementing proper cybersecurity measures, including encryption, firewalls, and secure data storage. Data exchange between multiple apps is a source of vulnerability. That's why secure cloud SaaS solutions like Logi-Sys have multiple and multi-layer security.
5. Leverage data analytics: Data analytics can help freight forwarders make informed decisions about setting their pricing for the peak season, manage exceptions, and take on more business. With data analytics, freight forwarders can identify trends and optimize their operations for maximum efficiency. With data reports, you can understand:
your customer's outstanding
branch-wise performance
job profitability
balance sheet
salespersons performance
Takeaway
By adopting the technology best practices, freight forwarders can improve efficiency, reduce costs, and enhance customer satisfaction. As the industry evolves, freight forwarders must stay ahead of the curve and embrace new technological innovations.